The Blog

Digital Marketing Insights

This blog covers search engine optimization, answer engine optimization and paid advertising, written by Janak Pokharel, an ads, SEO and Digital marketing expert . Posts explain technical fixes, schema markup, content strategy, Google Ads and Meta Ads using real project work rather than theory. Most SEO advice online repeats the same surface level tips. The posts here go one level deeper, into what actually moves a ranking or a cost per lead. You will find writing across seven areas. SEO covers the fundamentals, from keyword research to on page structure. AEO and GEO looks at how ChatGPT, Perplexity and Google AI Overviews decide what to cite. Technical SEO covers crawling, indexing, Core Web Vitals and structured data. Content Strategy covers topic clusters, internal linking and refreshing pages that have started to decay. Paid Ads covers Google Ads and Meta Ads, including the parts the platform reports do not show you. Local SEO covers Google Business Profile and local pack visibility. Case Studies document real projects, including what did not work. Where a claim needs evidence, the source is linked. Where something is opinion, it is labelled as opinion. Start with whichever category matches the problem you are trying to solve.